Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a great place to find high-engaged audiences.
On Twitter you could reach and influence your audience and receive your social feedback in short social engagement cycles. Shorter cycles mean opportunity to test and implement more ideas and optimize your social marketing strategies that much faster.
Also, Twitter drastically outperforms Facebook and LinkedIn on leads – 89% to 9%!