What was launched as an online video streaming site in 2005 has now taken the form of a powerful marketing platform. Yes, we are talking about YouTube. Since its inception in the year 2005, YouTube users count has reached over 1 billion. The platform alone attracts 11% of total global video traffic. Moreover, people are spending more time on the platform.
In this digital age, where video content is becoming the new marketing norm, YouTube offers businesses a perfect opportunity to get on the bandwagon of video marketing. In fact, 48% of marketers aimed at making YouTube a marketing strategy in 2018 to tap on the global reach the platform offers. If you wish to dominate your industry through video marketing, there is no better tool than YouTube to help you reach your goal.