There’s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for “the year of video,” don’t be tricked into thinking video is just a marketing fad.
- As many as 78% of marketers say that video gives them a good ROI
- 99% of businesses who use video say they will continue to do so in 2018
- There are over 3 billion searches per month
- Almost one third of Internet users (1 billion people!) visit YouTube daily
- YouTube is the most popular social media platform for teenagers
Considering that YouTube is the second largest search engine in the world, you’re definitely missing out if you’re not using this popular video platform to promote your product or service to potential customers.
In this guide, you’ll learn everything you need to know about advertising on YouTube — from getting started to advanced targeting techniques to get the most out of your cash!