We all have to deal with website migrations sooner or later. In this article we’ll explain our phased approach to website migrations, including an in-depth website migration checklist, so you can ace your future migrations.
When you’re making changes to pages that are ranking in search engines, you’re rocking the boat. There’s always the chance that you’ll lose your rankings when you start making changes. Yes, you understood right: there are absolutely no guarantees that your rankings will return to the same level after your migration.
That’s a frightening thought, and one that demands that even the most seasoned SEOs bring in their A-game.