Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
With over 500 million daily active users, Instagram Stories is an undeniably powerful opportunity to connect with new audiences.
And, if you’re not using Instagram Stories as a marketing tool, you should be. In fact, Instagram reports that of the 500 million accounts using Instagram Stories, one-third of the most viewed stories come from businesses.