The Ultimate Guide to Google Analytics in 2019

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated.

In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this thing?!?!

Lots and lots of reading and trial and error, it turns out. I’m not saying I’ve reached total mastery — there’s always something new to pick up — but I’m vastly more comfortable.

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