A fundamental truth of working in SEO is that link building has become more difficult. As more and more people have devised questionable methods of link building, Google has become much more strict about what constitutes a quality link.
Widget links? Try again.
Scholarship links? Considered “a tricky situation.”
Even the sacred guest post is now frowned upon.
So, how is a website supposed to build links?
While there are still many completely valid ways to build high-quality links, digital PR is beginning to stand out from the rest of the pack. In early 2021, John Mueller infamously praised the efforts of digital PR, which helped further propel its status as a viable form of link building.