You’ve created amazing pieces of content, now it’s time to promote them. After all, content doesn’t distribute itself.
Within your content strategy, you should have promotional channels defined based on what’s available to your organization and that fit your budget.
Some organizations have already built strong followings and can utilize channels such as newsletters, social media, and their blog to promote new content to a wide audience.
Others need to rely on rented and paid audiences to get their content seen.