The Ultimate Google Ads Retargeting Guide

A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy in your marketing mix.

If people don’t convert on their first visit, retargeting enables your business to drive prospective customers back to your site to persuade them to do so on their second, third, fourth, etc.

Rinse and repeat until you get what you’re after. And Google Ads retargeting is the most effective ways to do just that.

In this guide, I’ll walk you through all of the different retargeting options on Google Ads and how to implement them today to generate more sales.

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