The SWOT is Dead.. Here’s a better SWOT alternative

“Hey, can you do a quick SWOT analysis? I want to include it in the board deck for Friday.”


“I want to show we understand our strengths, weaknesses and the opportunities and threats in the space. You know, that’s what it stands for. You’ve done one before, right?”

Laughter might be the most appropriate response. Fortunately for me, this is a fictional conversation.

In the 12 years I’ve worked in tech, I’ve never once done a SWOT analysis nor been asked to do one.

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