There’s an age-old question that business owners must ask themselves about their marketing: Should I work with an agency, or hire internal marketing professional(s)?
There are pros and cons to both. Hiring a marketing professional to join your company full-time provides you with more access, more control, and probably more accountability for hitting their numbers. But hiring a marketing agency provides you with a deep bench of experience, access to multiple marketing specialities, a more robust toolset, and an outside perspective on your company. We could argue in circles, but the decision often just comes down to cost.
What Does it Cost to Hire a Marketing Firm?
The idea of hiring a marketing firm scares off many manufacturers because they think they cannot afford it. But that’s simply not true. The cost of hiring a marketing agency is actually less than hiring a similar team in-house.