The pros and cons of putting your small business on Amazon

Jeff Bezos, Amazon’s founder and CEO, realized early on his site would never be the “everything store” he imagined if it had to purchase and store every product it sold like a traditional retailer. It would need an infinite supply of warehouse space and capital.

Instead, in 2000 the company launched its own marketplace, allowing independent sellers to use Amazon as a platform to offer their goods for sale. It let Amazon become the e-commerce giant it is today and has fueled the company’s staggering success.

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