The Product Launch Marketing Plan That Earned $1 Million in 60 Days

Sometimes you have to wait months to see if your product launch marketing strategy was successful.

On rare occasions, you get confirmation in 1 hour or less.

In June of 2019, I experienced Marketing Director’s Nirvana when my team and I watched in real-time as our eCommerce client sold over $400,000 worth of new product in just 40 minutes on Kickstarter. (Disclaimer: This is NOT an article about Kickstarter. It’s about marketing strategy fundamentals.)

We would go on to sell more than $1 Million of photography retail product in 60 days during a crowdfunding launch campaign that was supported by integrated content marketing, influencer marketing, PPC advertising, P.R. and SEO.

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