Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing.
In some ways, this makes it one of the sciences with the fastest rates of turnover, since you are actively trying to match, or exceed, the pace of the culture to which you’re marketing.
But if you aren’t able to adapt to or anticipate the pressures of the market, your marketing efforts are essentially setting money on fire.
