The LinkedIn gold rush is is over!

In 2017 everyone was getting excited. LinkedIn had reinvented itself. It was no longer seen as a boring database for CVs but as the number #1 publishing platform for business-related content with 500 million active users.

LinkedIn offered four content types initially.

  • LinkedIn Pulse articles
  • Text only posts
  • Photo posts
  • Link posts

Later in 2017, it added another content type to the mix:

  • Native videos

Some content types performed better than others. For a long time, the LinkedIn algorithm favored text-only posts.

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