In 2017 everyone was getting excited. LinkedIn had reinvented itself. It was no longer seen as a boring database for CVs but as the number #1 publishing platform for business-related content with 500 million active users.
LinkedIn offered four content types initially.
- LinkedIn Pulse articles
- Text only posts
- Photo posts
- Link posts
Later in 2017, it added another content type to the mix:
- Native videos
Some content types performed better than others. For a long time, the LinkedIn algorithm favored text-only posts.