“My SaaS product doesn’t need marketing, it has virality built in”
“Only bad products need marketing, good products market themselves.”
“I don’t have the time or money to do marketing right now. We’ll worry about that later.”
These are just a few of the conventional beliefs across the internet that show the misunderstanding around what marketing is and why every business needs it.
In a perfect world, no, you do not need marketing for your SaaS product. In a perfect world, companies would not need to spend the $200+ billion in advertising every year in the United States alone. In a perfect world, B2B marketers would not need to dedicate 39% of their marketing budget to creating content. In a perfect world, 97% of Google’s income would not be from Google Adwords.