The Impact of COVID-19 on Apple Search Ads

Since the beginning of 2020, the whole world has been all about the outbreak of the coronavirus, also referred to as COVID-19. Labeled a pandemic on March 11, the epidemic affects practically every country and every individual, changing the way we interact, work, study, entertain ourselves, shop, work out, etc.

The mobile marketing industry has also experienced the effects of COVID-19. Social distancing policies and other restrictive measures imposed by governments globally make people isolate and look for ways to pass their time under quarantine. It’s not surprising that there’s been an uplift in daily hours spent in mobile across multiple countries:

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