Have you ever felt like someone was watching you on the internet? Like, “Wasn’t I looking at boots online a week ago and now ads for every boot company in the world is suddenly on each webpage I visit?” Have you nodded in approval to headlines like, “Google proposes tighter standards around data collected for digital ads” or, “It’s an arms race: Publishers prepare for an anti-tracking-dominant future”.
For digital marketers, this is worrisome. No, alarming.
If tighter regulations around data privacy is where we’re headed, could this be the end of digital marketing as we know it?