The event industry has been turned upside down by the global pandemic. Some in the industry have completely folded, while others have been forced to pivot to virtual offerings. While switching up your entire event model is never an easy decision, the cost of waiting (or, in other words, doing nothing) is much greater. This year has exposed almost everyone to virtual events, and a hybrid model is now emerging. This model will likely stick around, even after restrictions have been lifted. To help move you forward as an industry leader, I’ll start off by reviewing some high-level strategies to consider, and then I’ll get into the details.
First, what is a hybrid event? A hybrid event model strategically incorporates in-person and virtual elements for attendees.
When initially considering the strategy for your hybrid event, you’ll need to ensure the following: