Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in the way people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes.
All that said, many marketers still experience the same pain points that were commonplace more than five years ago:
- “I struggle to measure the ROI of the content I create.”
- We create great content, but we still don’t seem to rank high in Google for our target keywords.”
- “So, I’ve done my keyword research. Now what?”