Most marketing and sales books talk about the sales funnel; however, the funnel model has one serious flaw. While the sales funnel is based on driving the customer through the funnel to make a purchase, it ignores the power of the customer to build momentum for the business.
The flywheel concept, on the other hand, harnesses the customer’s energy to keep the business flywheel turning. By harnessing the power of positive word of mouth and reinforcing actions, the flywheel concept helps a business build momentum.
Many entrepreneurs fall into the trap of searching for the silver bullet that will make their business a success.