Your homepage video is the first experience new potential customers have with your business and your brand. That’s why it’s so important to make a memorable first impression before your visitors click away to check their email, go back to online shopping, or visit your main competitors’ sites.
These days, there are tons of ways you can easily craft a more delightful, positive experience for site visitors while also driving conversions. However, there are also a few painful mistakes marketers should try to avoid. When it comes to using video on your homepage, we’ve got you covered with this list of practical do’s and don’ts. Buckle up!