The Creator Economy is Here – What That Means for Marketers & Creators

About 500 years ago, leading western economists advised those in power that to accumulate wealth, one must take whatever wealth already exists and hoard it. The choices were to take or be taken from.

During this age of mercantilism, we see wealthy men sending explorers, colonizers, and conquistadors to all corners of the earth looking for pre-existing wealth. That was before. Now, economists see wealth through a completely different lense.

Mercantilism worked on the presupposition of scarcity – there was only so much to go around. Today, wealth rewards value, and value is seen everywhere in the unprecedented production and consumption of compelling content.

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