The COVID-19 Shuffle: How Businesses Embraced Digital Marketing to Survive the Pandemic

During the COVID-19 pandemic, many businesses are using digital technology and marketing to survive these “interesting times.” Here’s how.

On my first day at the Hilton Hotels Corporation in March 1999, I was handed my employee manual and a copy of “Be My Guest,” the autobiography of the company’s founder, Conrad Hilton.

Hilton Hotels enjoyed its most significant expansion during The Great Depression by leveraging his small collection of hotels in Texas to buy up some of the most luxurious hotels in the United States, including New York’s famous Waldorf-Astoria, for pennies on the dollar.

However, most people don’t know that Conrad Hilton got his start in the hotel business during The Spanish Flu pandemic.

Read Full Article>>>

You may also like