Real talk: if you’re hatching plans to begin marketing on YouTube this year, you need to be savvy about it. YouTube has more than 50 million content creators churning out videos regularly, so your own content has to stand out.
Another challenge? Reaching and engaging your core audience. The majority of YouTube viewers aren’t huge fans of advertising, so you’ll have to think carefully about how you’re going to raise awareness about your brand while keeping viewers entertained.
This might sound intimidating, but with the right approach, it’s totally doable. By the time you’ve finished this 10-step guide to marketing on YouTube, you’ll have a good grasp of how to get started. We’ll be focusing on three key areas: