The Complete Guide to Online Video Advertising

We’ve all heard it before: Video is king! But how can you make it king of your marketing strategy? Let’s examine some of the top video advertising trends and what you need to know about using this medium.

Video advertising is promotional content that plays before, during or after streaming content. Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks.

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