There are many ways to optimize your website for local search so you can be found for multiple locations.
Just as there are many ways to optimize, so there are a variety of penalties lurking if you follow bad practices that egregiously violate Google’s guidelines.
By keeping a thorough inventory of your local SEO efforts, you will be able to avoid duplication and ensure high-quality implementation of all local SEO for your clients.
In addition, by learning the ins and outs of local SEO, you will be able to help yourself by creating your own winning strategy, rather than copying your competition and hoping you don’t get penalized by shady SEO tactics.
