Instagram influencer rates are one of social media’s best-kept secrets.
Sure, there are whispers and rumours, like Kendall Jenner’s reported $250,000 haul for her Frye Festival endorsement on Instagram. But what exactly are the calculations that go into making influencer marketing a $6.5 billion industry?
For most Instagram influencers, a sponsored post involves a lot more work than posting an orange square. (For those not in the know, Fyre Festival promoters created buzz by paying macro-influencers to post an orange jpeg.)