If you are responsible for a B2B commerce channel and you aren’t worried about what is happening in the B2B ecommerce space, you need to start paying close attention. This year represents a perfect storm of demographics, infectious disease, and long-term digital trends crossing the Rubicon. Add to that venture capital deployments that will result in old B2B players getting displaced, a half dozen or so unicorns emerging around 2025, and a few savvy B2B brand managers getting promoted and written up in Forbes.
In this article, we are going to talk about what the essence of B2B ecommerce actually is, the major simultaneous trends that are driving this massive disruption, where the competitive threats are, and finally what you can do to position your brand to thrive in this new reality. Read on!