The Beginner’s Guide to Facebook Shops (With Examples)

Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2020. That’s a 20% jump from just a year ago.

Facebook Shops—Facebook’s newest tool for social commerce—make it possible for even the smallest business to reach that huge and growing market. As Mark Zuckerberg put it, “Facebook Shops gives [small businesses] the same tools to build and operate your online store that global brands have had for reaching their customers.”

Facebook Shops are an easy, free way to start generating revenue directly from the largest social networks in the world. Here we’ll help you understand how Facebook Shops work and how to set up your Shop, and we’ll offer some inspiration from three small businesses that are taking advantage of the best features Shops have to offer.

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