The beauty of the internet lies in its ability to help your store reach anyone in the world.
But that can also be a curse.
Because while you might want to sell to everyone, not everyone is the right customer for you. Everything from your social profile summaries to the way you talk about your products is working to exclude those who aren’t right for your brand.
This is where Facebook ads come in. With over two billion people on the platform, your target audience is bound to be there.
And with 93% of marketers using Facebook advertising regularly, your competitors are there too.