Long gone are the days of search and display ads. Video dominates today’s world of online advertising. According to Wave.video’s recent research on the State of Social Video Ads for 2018, businesses use video ads to drive traffic to their website, promote new content and boost website conversions.
Marketers spend more of their budget on video than ever before. In 2017, social video spending leaped 130% compared to the previous year and even more advertisers are planning to start using video in their marketing campaigns in 2018.