On Instagram you’re given a small space to explain your business—the Instagram Business bio. This section should accurately describe your business, personality, and purpose. If it’s too vague and unclear, chances are, customers won’t check out your feed and what you have to offer.
That’s why a lot of marketers and social media gurus put so much emphasis on crafting the best bio.
But how do you create an optimized Instagram Business bio? What are some businesses you can follow for inspiration? In this article, we’ll discuss everything you need to know: