The Amazon PPC Guide 2020 – Part 3: How to optimize your advertising

The main problem advertisers face is non-optimized advertisements. This can be due to wrong campaign structure, wrong targeting or the neglect of optimizing the keywords and bids on a regular basis. Especially the last point is one of the most important factors for the success of Amazon Advertising.

Keyword management and bid adjustments are basically interdependent. Therefore, it is important to keep a close eye on the performance of the keywords with the different match types. The aim should be that individual keywords that perform well or less well from auto, broad or phrase campaigns are transferred as keywords into more precise campaigns. In exact campaigns they can then be better controlled with individual bids.

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