As sellers, advertisers must operate a professional seller account and own the Buy Box of a product in order to be able to advertise Amazon at all. For vendors, Amazon Retail must own the Buy Box to display Sponsored Product Ads. The display of Sponsored Brands is independent of the ownership of the Buy Box. If you own the Buy Box, you should follow the steps below.
Status quo analysis: Is your product “Retail Ready”?
Before you start marketing a product, you should invest time in preparation and check whether the product you want to promote is qualified. This will drastically increase the efficiency of all further steps.