If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”
Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization.
To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic.
One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing content that targets dozens of similar and related keywords?
Why target only one keyword with one piece of content when you can target 20?