What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements:
- Listing management.
- Local SEO.
- Local landing pages.
- Reputation management.
- Paid search and social media.
Industry experts agree that accurate, up-to-date business location data is the lynchpin for all local marketing initiatives. Enterprises must first assess the health of every local data point, including business name, address, phone (a.k.a. “NAP”), and business hours.