The 30-60-90 Day Content Strategy and Marketing Plan

If you’ve recently joined a new company as a content strategist, marketer or manager, and you’ve been asked to create a 30/60/90 days plan, this article is for you.

I’ll keep it fluff-free, as there’s a lot to cover.

The 30/60/90 days content marketing plan
I always start with the big picture and I use frameworks and processes as much as possible, to make it easier to scale up the activities later on.

The exact timeline may vary depending on what’s already available, but in general, you’ll go through these phases:

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