Marketing is a game of priorities for small business owners. You only have a finite amount of money, time and resource available for getting your products or services out there, so it’s no surprise that some elements get missed out. Video is one of these, with just 9% of small businesses in the USA currently having a YouTube channel.
However, with more than 2 billion people using YouTube every month and 73% of people saying that they’re more likely to buy an item after watching a video explaining it, it’s clear that this isn’t an area of marketing that can be ignored by small businesses for much longer. If you want to get ahead of the other 91% of small businesses, it’s time to get started.