As a marketer, you know how important it is to have a marketing strategy.
You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social media or email. Having a marketing strategy also helps you create the content your audiences want to see and share it where they’re most likely to see it.
But, when you have this strategy, how do you figure out what to say in the content you share with them? What you need is a marketing message, and it’s just as important as your overall strategy.