That Rapper You Hate is Better at Marketing Strategy Than You

I admit it. I’m not on top of all the latest, coolest music. I used to listen to all the emerging music I could to stay aware of new trends. Nothing to do with marketing strategy or my career or anything high brow. It just made me feel forever young.

But I’ve given up. Part of it is that I lost a lot of my usual music time.

The commute to and from work. Participating in nightlife events.

Listening to music has become something I now have to actively find time for.

Despite that, there are some artists I just can’t avoid, even if I try. Regardless of whether I’ve heard a full song in their catalog, I know their name and possibly their face and possibly their claim to fame.

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