Why It Takes Six Months to Improve Search Rankings

Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of very high value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral.

So forget the tall claims of your SEO agency—reaching Google’s first page takes time, unless you hire Larry Page (Google’s founder), which sadly, you probably can’t. Search engines have evolved into supremely intelligent systems that consider hundreds of different factors when evaluating a website or a piece of content. No SEO consultant or company in the world can tell you exactly when your website will make it to the top 10 results.

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