Marketing your small business, whether online or off, is a time intensive process. As your business grows, managing lead capture, nurturing, converting and relationship management become too big to handle manually, which is why small business owners turn to marketing automation software to manage the load.
In general, automation brings many benefits to your small business including:
- Lower costs; and
- Time savings.
However, because the promotion, selling, and relationship management processes involve so many steps, many of which are repeated for each customer, marketing is particularly suited to automation. And that’s where marketing automation software comes in.