Video

How to Write the Best YouTube Descriptions: Tips and Examples

Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know: A YouTube channel description is the text on your channel’s “About” page. It helps viewers understand what to expect from your brand. A YouTube video description is the text below each of your videos. It helps viewers find your…

YouTube Playbook

YouTube Optimization: Complete Guide

When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location. But the often-forgotten search engine when it comes to prioritizing your optimization efforts is YouTube. According to Alexa’s global traffic rankings, YouTube is the second most visited website in the world….

Advertising

YouTube Ads: What Marketers Need to Know

Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. In this episode, I interview Tom Breeze, YouTube ads expert and founder of YouTube ad agency Viewbility. His book is titled Viewability:…

YouTube Playbook

5 Unexpectedly Awesome YouTube Channels and What You Can Learn from Them

YouTube has 1.9 billion monthly active users and is the world’s second-biggest search engine. Every day, more and more brands upload content to the platform hoping to generate buzz around their products and services. Entering this market can be intimidating. If your YouTube presence doesn’t focus on offering value with engaging content, viewers can spot…