Video | Video Marketing Playbook

Video marketing trends 2020

Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to be aware of the video marketing trends for 2020. In fact, 83% of marketers believe that video is becoming increasingly important, which signals the start of…

YouTube Playbook

YouTube Ads: Everything You Need to Know

While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated/expensive.” With a shift in how people use their devices, avoiding video is a recipe for disaster. According to expert projections, video will account for 80% of all…

Video | Video Marketing Playbook

3 content marketing videos every brand should create

Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition. Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer…

Video

4 Best Practices for B2B Video Marketing

Despite the differences in B2B and B2C marketing, there is one key area where they overlap—both of their audiences are highly engaged with, and influenced by, video content. According to Content Marketing Institute’s benchmark report on B2B marketing trends, 79 percent of marketing teams made video content a key part of their strategies, and 62…