Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to be aware of the video marketing trends for 2020. In fact, 83% of marketers believe that video is becoming increasingly important, which signals the start of…
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video…
Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in your answers to…
While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated/expensive.” With a shift in how people use their devices, avoiding video is a recipe for disaster. According to expert projections, video will account for 80% of all…
Video has become the most useful form of media, as it can engage customers at every point of their lifecycle. Though a lot of our users can attest to seeing improved traffic and leads brought in by using ai-generated video, video is still not commonplace. After doing research, we found some interesting statistics that will,…
Never underestimate the power of a good story. Storytelling is a key part of human existence, and people connect with a good narrative in powerful ways that stimulate memory, loyalty, and trust. According to a study by psychologist Jerome Bruner, brands that tell stories are 22 times more memorable than those that don’t. Today’s media-savvy…
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition. Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer…
Videos are the second most lucrative form of content, leaving behind blogs, webinars, infographics and case studies. This year, to dominate your competition, use videos to increase conversions, attract a new audience, create brand recall, explain a product service and for customer support Videos have taken the marketing world by storm. By 2021, video traffic…
Imagine a customer scrolling through their LinkedIn feed. They come across a product video that your company posted and stop to watch. There’s just one problem—the top and bottom portions of your video are cropped out, so the video isn’t watchable. Confused and disappointed, the customer moves on to other content. This scenario is a…
Despite the differences in B2B and B2C marketing, there is one key area where they overlap—both of their audiences are highly engaged with, and influenced by, video content. According to Content Marketing Institute’s benchmark report on B2B marketing trends, 79 percent of marketing teams made video content a key part of their strategies, and 62…
Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers. But in 2019 are there any other considerations for ensuring that our videos are visible? We know that Google…
It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to generate leads, a video may be your best choice. In our most recent survey, 74% of respondents said that videos are more effective than blog posts for generating leads. But…
