SEO | SEO Playbook

40 Technical SEO Mistakes – SEMrush Study 2017

Performing a complete site audit is a complicated and ongoing process that includes dozens of checkpoints and diverse knowledge. This proves, once again, that creating and supporting a vigorous and prosperous website can be a difficult quest for beginners and sometimes even for experienced specialists. There are no perfect websites without any room for improvement….


Take Your Local SEO to the Next Level!

If your business serves your local community, having a local SEO strategy is essential to your success online. We have seen a number of changes to local search over the past year and having the right listing information isn’t enough to get the job done. So, what does it take today to stand out in…


45 Local SEO Pitfalls & How to Avoid Them

I’m not a professional economist, but I’ve read their statistics on how half of US businesses don’t make it past their 5th year. I’m a local SEO, and what I’ve learned is that to be agile enough to beat the odds, local business owners have to swing over the obvious pitfalls that less savvy competitors…

Case Studies | Featured Snippets Playbook | SEO

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia,, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP…