Do your competitors rank at the top of Google for your target keywords? Then they likely have a solid backlink profile. Links are perhaps the most crucial piece of the SEO puzzle—you’ll struggle to rank without them. How do we know this? Because Google told us. “I can tell you what they [the top ranking…
Finding people, places and things has never been easier, but the struggle is real for many businesses trying to be the one that gets found. For the user finding what you want is a simple as; “Ok Google, Restaurants Near Me” “Ok Google, Cinema Halls Near Me” This “near me” feature is intriguing and it…
Performing a complete site audit is a complicated and ongoing process that includes dozens of checkpoints and diverse knowledge. This proves, once again, that creating and supporting a vigorous and prosperous website can be a difficult quest for beginners and sometimes even for experienced specialists. There are no perfect websites without any room for improvement….
If your business serves your local community, having a local SEO strategy is essential to your success online. We have seen a number of changes to local search over the past year and having the right listing information isn’t enough to get the job done. So, what does it take today to stand out in…
Backlinks play a large role in a website’s rankings, whether it’s a local service or brick-and-mortar business. But how do you find links for these types of businesses? This article will help you figure out how to get your local link building campaign started. The traditional thought process when we think about link building is…
When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are. SEOs, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may be chewing…
Not all links are created equal. That means that you can’t just focus on getting the most links possible. Instead, you need the best links possible. A link from Entrepreneur.com is going to dominate a link from JohnsLinkBuildingFarm.com any day of the week. A site with 100 high-quality backlinks can outperform other sites with more…
This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is, it’s a great question. If you’re hiring someone to do SEO for you, you need to know what you are paying for. This is why I coach agencies and consultants to help…
I’m not a professional economist, but I’ve read their statistics on how half of US businesses don’t make it past their 5th year. I’m a local SEO, and what I’ve learned is that to be agile enough to beat the odds, local business owners have to swing over the obvious pitfalls that less savvy competitors…
Teaching you everything you need to know to go from SEO newbie to competent SEO in one article is next to impossible. But the next best thing is a guide that provides you the with the resources to achieve SEO mastery on your own. This is that guide. If you are new to the world…
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Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP…
How can you make a complete stranger your customer in 2017? When someone’s driving around looking for a food joint, or sitting at home wanting to have their carpets cleaned, the one thing they do is run a search on the internet. And just like the early bird that gets the worm, the business on…
