Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video performs over time). Business will also be able…
Is Pinterest SEO a part of your social media strategy? If your brand is active on the platform, then it should be. Pinterest may be more known as a social network for sharing recipe ideas, décor inspiration, and DIY hacks. But the site also doubles as one of the biggest search engines on the web….
With six million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform. But with all the competition to contend with, there needs to be another option to consider. Pinterest ads are the answer. They’re underutilized — compared to a behemoth platform like Facebook, Pinterest only has 1.5 million brands…
Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added dynamic pricing and stock information to Product Pins and launched two new shopping recommendation sections. An updated Ads Manager. Pinterest advertisers will now see a step-by-step campaign set-up wizard within Ads Manager that…
Pinterest’s 250 million users use the platform to plan purchases, and 78 percent think content from brands is useful to their decision-making. To reach potential customers here, where they’re actively looking to discover and be inspired, your Pinterest marketing strategy has to be on-point. Here’s a list of best-in-class Pinterest tools—from Pinterest schedulers to image…
It’s time to step up your social media strategy and start using Pinterest for business! Why? Because this substantially un-tapped social resource could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend. There are over 200 million monthly Pinterest users worldwide, all seeking…
Imagine being able to combine the best of search engine and social media advertising: the ability to have your ads shown to users who are actively searching for products like yours, alongside the capability to promote your products to users passively browsing through their feed. That’s essentially what you get with the Pinterest advertising system…
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width…
“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters. And my usual response is usually along the lines of… “Maybe. So?” After all, nearly every website out there has a blog in…
It’s always been possible to pin videos from the web on Pinterest. However, over time, the significance and usage of video content on Pinterest have changed dramatically. According to Pinterest, over 200 million people around the world come to this social platform every month to discover new ideas for life, work, hobby, and everything in…
Pinterest is a powerful tool for e-commerce stores. With 55% of pinners using the platform to shop on a regular basis, it provides a big opportunity for you to grow your sales. And now, Pinterest is making it even easier for e-commerce brands to succeed on the platform by launching what they call “Buyable Pins.”…
In recent years, Pinterest has been dominating the search optimization discussion; where website owners, dropshippers, and bloggers once put all of their focus on Google –today they are distributing that focus into Pinterest as well. Not too long ago, Pinterest was just a source of exciting visual content for women and DIY enthusiasts. As of…
