If you are serious about your online business, you NEED to optimize your website for Mobile SEO. Why? Well, 68% of companies have already included mobile marketing into their overall marketing strategy. Whereas, 71% of marketers believe mobile marketing is important to their business. And it’s becoming even more serious marketing tactics every day. In…
Among the many exciting announcements during AMP Conf 2018 in Amsterdam was the introduction of AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Unlike Snapchat and Instagram Stories, which are features within their own respective platforms, AMP Stories are going to be found…
If you’ve noticed one thing about AdWords, it might be that calls dominate your “clicks” or conversions. Despite the increasing use of text-based platforms, calls still dominate when it comes to reaching a business. In 2015, Google released AdWords’ new call-only campaigns to allow advertisers to capitalize on solely calls. According to Google, 70% of…
The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and consolidation. More digital media time is concentrated in smartphone apps than on the mobile web or PC. And most of that time is spent in…
This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to stand ready. …
50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now. Voice search is gaining popularity for a variety of reasons: personal assistant devices are more accessible, natural language processing is more sophisticated, and typing on mobile phones is slow and error-prone. The rise of voice…
In keeping with its aggressive move toward more video, Facebook is rolling out a new feed on the native mobile app: a tab just for videos that shows both Facebook Live videos and recorded videos. Facebook has stated it will run out of places to show your ads by summer 2017, and wants to provide…
Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only channel for brands to reach their customers, I would argue it’s the most powerful one. Why? Because mobile is real-time. When done right, it’s bidirectional. And it gives you a 24/7 direct line to…
At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. A new infographic from Entrepreneur helps us consider the vast potential of mobile marketing and advertising. If you want to target mobile users, it makes sense to drive your ads to the platforms they’re…
For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this point, we’ve clearly surpassed the Year of Mobile and are now in the “Age of Mobile Crisis.” Instead of considering if we should include a potential mobile audience, we are weighing the impact our lackluster approach to…
Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.” By…
Odds are your business has been talking about developing a “mobile strategy.” If you are not, you should move it to the top of your to-do list because there’s an excellent chance that your competition is. The first step in developing a mobile strategy is to understand just what a mobile strategy is. To many…
