Mobile | Mobile Playbook

Mobile SEO: Only Guide You Need in 2018

If you are serious about your online business, you NEED to optimize your website for Mobile SEO. Why? Well, 68% of companies have already included mobile marketing into their overall marketing strategy. Whereas, 71% of marketers believe mobile marketing is important to their business. And it’s becoming even more serious marketing tactics every day. In…

Google | Mobile | Mobile Playbook

Making your first AMP Story: Google’s answer to Snapchat and Instagram

Among the many exciting announcements during AMP Conf 2018 in Amsterdam was the introduction of AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Unlike Snapchat and Instagram Stories, which are features within their own respective platforms, AMP Stories are going to be found…

Mobile Playbook | News | Research

Mobile now accounts for nearly 70% of digital media time

Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms. The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.” By…