Local Marketing Playbook

2018 Local Search Ranking Factors

Another year, and another Local Search Ranking Factors survey is here. My apologies for being late with it again. I developed our own survey tool and, as with any software project, it always takes longer than you expect. Now that it’s done, I’m confident that we’re off to the races and I’ll be much quicker…

Local Marketing Playbook | Website

Why Local Businesses Will Need Websites More than Ever in 2019

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by…

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Google Reviews Study: How Many Reviews Do Local Businesses Need?

It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who comes out on top. And while plenty of other review sites exist, Google Reviews’ visibility in search results is helping make Google the fastest-growing reviews…