Everyone says that LinkedIn is the best place to generate leads. For example, based on statistics: “LinkedIn is the #1 social media platform to generate business leads. And it’s 67% ahead from the 2d place (Twitter).” But when people come to LinkedIn lead generation and just at the beginning of this road – they usually…
Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for businesses to gain new customers. That’s where having a robust social…
LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients. This creates an opportunity for users to market their services outside of their business page and possibly connect with new prospects. The new services section in LinkedIn profiles will also be a helpful way for…
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people. Lookalike audience targeting reaches people who are similar to your ideal customer. “LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your…
Now, we’ve put together a 3-part series that walks you through how to create your very first LinkedIn Ads Campaign. In this blog post (which is the first of our series!), we’ll be diving into: Who should advertise on LinkedIn What you should know before advertising on LinkedIn The different types of LinkedIn Ads you…
LinkedIn is a huge professional networking site. In fact, it is the world’s largest professional network, with more than 610 million users in more than 200 countries and territories worldwide. I tend to use LinkedIn as a virtual Rolodex and I try to connect with all of the individuals that I work with, so that…
We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging the platform to spread brand awareness and drive lead generation. This is the largest stage…
Rumor has it that LinkedIn may be the up and coming advertising player in 2019. Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network. What really helps set LinkedIn ads apart from other social…
I’ll be honest. I consider LinkedIn a necessary evil. I don’t have my push notifications on and I don’t check out what’s going on in there even half as often as Twitter (which, for me, is about 1/10th as often as Facebook.) However, the platform made some significant improvements in 2018. In fact, I’m actually…
11 phone calls 19 qualified leads 3 closed deals Those were my results after 30 days of running the Linkedin tactics that I am going to share with you in this article. (For full disclosure – The 3 closed deals did take about 60 days total to actually close). In this article, I am not…
In 2017 everyone was getting excited. LinkedIn had reinvented itself. It was no longer seen as a boring database for CVs but as the number #1 publishing platform for business-related content with 500 million active users. LinkedIn offered four content types initially. LinkedIn Pulse articles Text only posts Photo posts Link posts Later in 2017, it…
Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also earn an average of three times the engagement of text posts. Plus, early findings from…
