Video

How to Use LinkedIn Video to Acquire More Customers

Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the advice of family and friends over that from businesses. People are becoming less responsive to traditional advertising and marketing, making it even more challenging for businesses to gain new customers. That’s where having a robust social…

Advertising

LinkedIn Advertising Cheatsheet

We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging the platform to spread brand awareness and drive lead generation. This is the largest stage…

Social Media

The LinkedIn gold rush is is over!

In 2017 everyone was getting excited. LinkedIn had reinvented itself. It was no longer seen as a boring database for CVs but as the number #1 publishing platform for business-related content with 500 million active users. LinkedIn offered four content types initially. LinkedIn Pulse articles Text only posts Photo posts Link posts Later in 2017, it…